What to actually put on your digital business card

Your digital business card profile is a single mobile screen. The buttons on it — and the order they're in — decide whether the tap turns into a real connection or a polite swipe-away. Most people overload the profile with everything they can think of. The high-converting profiles do the opposite: they ruthlessly cut everything that isn't earning a tap.

Rule 1: name + face + one-line headline. Always.

The top of the profile is non-negotiable. A clear photo (your face, looking at the camera, taken in the last two years), your full name as you'd want it in someone's contacts, and a headline that says what you do in one line a stranger could repeat back to a colleague the next day. "VP of Operations" is forgettable. "VP of Operations at a 50-person SaaS startup growing 200% YoY" is rememberable.

Rule 2: one save-contact CTA above the fold

The most valuable button on the entire profile is the one that adds you to the tapper's phone. Both Apple Wallet and Google Wallet save options live near the top of every Got It Tap profile because that's the action that pays back the card cost for the rest of your career. Don't bury it. Don't gate it. Don't put it after the Spotify link.

Rule 3: pick three CTAs that match how people actually contact you

After the save button, you get roughly three more buttons of meaningful attention. Pick the three contact methods you actually want people to use. The rest are noise.

• Salespeople and consultants: Calendar link, text/SMS, email.
• Creators and influencers: Instagram, YouTube, TikTok.
• Realtors: Phone/text, calendar, active listings.
• Restaurants and local businesses: Order online, Google reviews, directions.
• Designers and freelancers: Portfolio, calendar link, email.
• Musicians and performers: Spotify, YouTube, upcoming shows.

Rule 4: payment and review links if they pay for themselves

Two specific buttons earn their slot for almost everyone: a one-tap payment link (Venmo, CashApp, Zelle, or Stripe Link) for anyone selling small-ticket services, and a Google Review CTA for anyone in a review-driven category (hospitality, beauty, fitness, professional services). Both convert at rates that make them worth the screen space.

Rule 5: write a bio that earns the scroll

Most profile bios sound like LinkedIn About sections. They're full of buzzwords, written in third person, and forgotten the second they're read. A bio that earns attention is short, written like you talk, and includes one specific, concrete detail nobody else can claim. "Sold 47 homes in Dickinson last year and walk the seawall at 5am most days" is rememberable. "Experienced agent committed to client satisfaction" is not.

What to leave off

• LinkedIn, unless your buyer is corporate. Most consumer buyers don't open LinkedIn from a business card tap.
• Facebook personal profiles. Send people to a business page or skip it.
• Every social network you've ever joined. Three to four contact methods is the sweet spot. More than five and people scroll past without picking anything.
• Long mission statements. Bios over 80 words don't get read.

The 60-second test

Hand your card to a friend who doesn't know what you do for a living. After their first tap, can they tell you (a) what your job is, (b) what city you serve, and (c) which button is the most important one to click? If they can answer all three in 10 seconds, the profile is working. If they can't, simplify.

Want to see what a tight profile looks like in practice? Order any Got It Tap card — every card comes with the free profile tier so you can edit and re-edit until it's right. If you're still picking which card to start with, see how to choose a digital business card.