Got It Tap vs Linq: a practical comparison

Linq was one of the first big consumer-facing NFC card platforms in the US. They have a deep product catalog, a recognizable brand, and a loyal customer base. Got It Tap is newer, smaller, and built around a different set of trade-offs. Here's how the two compare on the things that matter most to a buyer.

Pricing and free tier

Linq's entry card runs $14.99–$24.99 depending on style, with their Linq Pro subscription at $29.99/year for full features. They offer a free plan, but it caps the analytics and the customization. Got It Tap's plastic is $19.99 with a free profile tier that includes Apple Wallet, Google Wallet, contact exchange, and the full profile editor — no annual subscription required to use the card. Pro tier at $19.99/month adds lead capture, CRM integration, event mode, and analytics for buyers who want them.

Practical takeaway: if you want a working card with no recurring fee, both platforms support that. If you want lead capture + CRM webhook, Got It Tap's Pro and Linq's Pro both unlock it at similar monthly price points.

Apple Wallet and Google Wallet

Both platforms generate Apple Wallet passes. The Google Wallet story is murkier on Linq — at the time of writing, the feature is gated behind specific plan levels and works on fewer Android device classes. Got It Tap ships Google Wallet at every plan tier including free, on every Android since 2019. If half your audience is on Android (it is, in most US markets), this is the single biggest practical difference.

Shipping and lead time

Linq ships from a US warehouse but lead time has crept up to 7–14 days for non-rush orders during peak periods. Got It Tap ships same-day on weekdays from Dickinson, TX with USPS first-class delivery typically landing inside 3 business days. If you have an event on Friday and you ordered Monday, the shipping math matters.

Form factors

Linq has a wider catalog of premium card styles — metal, wood, even a stand-up display product. Got It Tap covers metal, plastic, wristband, sticker, and keychain, plus a bundled Squad Pack. If you want exotic premium materials (wood, marble), Linq has more options. If you want the standard four form factors and bundled multi-product packs, Got It Tap covers it.

Profile editor and design

Linq's profile editor is mature and battle-tested with eight years of iteration. The trade-off is rigidity — the look feels a bit dated compared to newer platforms. Got It Tap's editor is closer in design language to dot.cards: dark-mode-aware, premium typography, modern theme picker. If aesthetic feel of your profile matters (it does for designers, photographers, real estate, hospitality), look at both editors side by side before deciding.

Where Linq wins

• Premium material catalog. Wood, marble, etched metal options that Got It Tap doesn't currently make.
• Brand recognition. If the prospect already knows what "a Linq card" is, the hand-off has zero explanation overhead.
• Mature analytics suite. Eight years of dashboard iteration showing through.

Where Got It Tap wins

• Free tier includes Google Wallet. No plan gate on Android wallet support.
• Same-day shipping from Texas. Faster delivery for event-driven buyers.
• CRM webhook on Pro. Send every contact exchange straight into SmartScale, HubSpot, or any platform that accepts an inbound webhook.
• Event Mode. QR codes per event with per-event tagging on every lead, so you know which trade show drove which deal six months later.
• Founder-led + Texas-based. Support emails go to a real human who answers in hours, not days.

Pick Linq if…

You want a wood or marble card, the platform with the longer track record, and you don't need Google Wallet support at the free tier.

Pick Got It Tap if…

You ship to mixed iPhone+Android audiences, want lead capture and CRM integration at a sane price, value same-day shipping, or you'd rather support a small US-based founder team. Browse the shop or see how we stack up against every other major competitor.